atelier V’s new Logo
In the month of November, atelier V, Inc. launched a new identity package further enhancing its image as a personal service company with a “Flat” project management delivery system. You will now see the names atelier V and atelier Mark Vaghei used interchangeably. The new identity is symbolized through the launch of a new web site as well as a new company Logo. The new web site (www.atelierv.com) is a technologically progressive yet simple to use portal linking the firm to its clients and public at large. The new web site can now be viewed across all platforms including iOS , Android and all mobile devices with an elegant design and simple to use menu structure which encourages deep exploration of the firm’s work without an “in your face” user interface. “It was really a massive task as our original site was extremely content rich and hundreds of hours were required to convert it to the new format but at the end it was time well spent. Our clients can now view our site across all platforms without the need for Adobe Flash making for an all and all more robust experience.” Says Mark Vaghei, AIA.
In the Home Page of the site, a continuous slide show takes the viewer through selected projects of the firm while at anytime, one can scroll down to view the all important 7 principles of our practice. Upon further interest, the user can click on any passing image to view the details of the selected project. Alternatively, a user can go directly to the project tab and see a vignette of all projects or choose by any of the given categories to narrow the search. Again, a simple click on any vignette will take the user into project details. All projects have the associated explanatory text and stats, as well as images and drawings that can be accessed directly or by simply scrolling down the page. VEWS, atelier V’s Blog is accessed directly from the upper right hand menu. As usual, VEWS will bring our readers important and current news about the Firm’s projects, as well as general architecture and design related news and commentary.
screenshot of the new Home page